Have you left a marketing seminar fired up and gotten home with no idea where to start?
I built this for that exact reason.
Where this started
A few months ago, I went to a sales and marketing seminar with two friends who run small businesses. The presenter was good. The content was solid. And I was taking notes the whole time.
My friends were not.
They were frustrated. Overwhelmed. The strategies made perfect sense to me, but to them, it felt like being handed a blueprint in a language they'd never learned. And I watched them leave that room the same way they walked in: knowing their marketing wasn't working, but no clearer on how to fix it.
That was the moment I realized two things. First, I'd spent 15 years building brands and leading marketing strategy at a level most small business owners never get access to. And second, that gap for small businesses is exactly the problem worth solving.
"The best businesses I've ever seen weren't the ones with the biggest budgets. They were the ones who knew their value and could say it out loud."
The experience behind the work
Before BrandRise, I spent nearly eight years at Coldwell Banker working with real estate agents, taught branding workshops and saw firsthand what a professional, cohesive brand does to someone's confidence, their referrals, and their bottom line.
After that, I joined Meritage Homes as Marketing Director managing multi-channel campaigns across 30+ communities. That's where strategy stops being theoretical and starts being something you can measure on a Monday morning.
I started BrandRise to bring that same level of thinking to business owners who can't afford a corporate marketing department and are tired of generic advice that sounds good in a seminar but doesn't translate to their actual business.
How I think about brand
Your brand is already talking. Every mismatched profile, every vague bio, every week you go quiet on social, that's your brand communicating something. The question is whether it's saying what you want it to say.
Strategy before aesthetics, always. A beautiful logo built on a fuzzy positioning statement is just expensive decoration. Clarity comes first. Everything else gets easier after that.
You don't need to sound like a brand. You need to sound like yourself - clearly, consistently, in a way the right people recognize.
Consistency is the strategy. Most small businesses struggling with visibility have a consistency problem. Showing up once is noise. Showing up every week with a clear, consistent message is a brand.
When I’m not building brands
I'm based in Huntersville, NC (a suburb of Charlotte) and love to be outdoors. Running. Hiking. Paddle boarding. Walking my dog. Trying to get better at pickleball. Enjoying a great patio. I also consider myself a fried chicken connoisseur and in active pursuit of the best chicken and waffles in whatever city I happen to be in. (It's a serious ongoing research project. Suggestions welcome.)
If you've been running your business without a brand that matches how good you actually are, let's change that.
Start with a Free Brand Visibility Audit. I'll take an honest look at where your brand stands right now, tell you what's working, what's costing you customers, and what to do first.
Takes 2 minutes · No pitch · Delivered in 3 business days